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ADDIDAS MAKES CHANGE AFTER GEORGE FLOYD MESSAGE

BIG BRAND BRINGS CHANGE

BERLIN (Reuters) – German sportswear brand Adidas (ADSGn.DE) has pledged to invest $20 million (£15.7 million) in the black community in the United States and make sure that at least 30% of all new U.S. jobs are filled with black and Latino people at its Adidas and Reebok brands.

 
Adidas partners with many prominent black athletes and celebrities and its sneakers and tracksuits have been part of hip hop culture and style since Run-D.M.C. started wearing them in the 1980s.
 
The Adidas managing board said in a statement it recognised the contribution of the black community to its success, but admitted the company must do more to fight racism and improve company culture to ensure equity, diversity and opportunity.
 
“While we have talked about the importance of inclusion, we must do more to create an environment in which all of our employees feel safe, heard and have equal opportunity to advance their careers,” Chief Executive Kasper Rorsted said.
 
Companies around the world have pledged more than a billion dollars for racial and social justice causes amid worldwide protests over the death of George Floyd, an African-American man who died after a Minneapolis police officer pressed a knee into his neck.The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.
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